Boost Cause Awareness Marketing with Eye-Catching Bandannas

MAY 10th,  2024 - Promo Marketing:

As the millennial and Gen Z buying groups have come into their own, less emphasis has been put on purchasing items “just because,” and more focus has been put on purchasing items because they align with a certain cause of belief. Millennials and Gen Z consumers want to buy from companies that support a cause or have a strong purpose that’s similar to their own. Multiple surveys have been conducted in recent years proving this point. According to Zeno’s 2020 Strength of Purpose, when a company leads with purpose, respondents were 76% more likely to trust that company. Additionally, according to a Cone Communications study, 37% of consumers say a company’s goodwill influences them to purchase products or services.

Couple that with the plethora of cause awareness months happening this summer, and promotional products distributors (PPDs) have a ripe opportunity to partner with companies for strong cause awareness marketing success. Between corporate sponsorships, co-branding, and non-profit fundraising, partnering opportunities become stronger using unique, eye-catching products from Bandanna Promotions by Caro-line.